You might have heard someone say "A logo isn't a brand" before, and maybe you're interested in why that's the case. On the surface, your brand appears to the world with a unique image. I create this image using colour palettes, typography, icons, photography, illustration and more. These visual elements work together with copy (how your brand speaks to consumers, its tone of voice) to make people *feel something* about your business. When that connection is made, magic happens. People identifying with your brand opens the door to them aligning with its values and ultimately buying into whatever experience you're offering. So, while a logo is a very important element in establishing your brand, and it truly has the potential to make or break your business, it's only the start of building a brand identity. It's like the biscuit base of a cheesecake. Here are some logos that I've designed for brands in the past.